How Your Very Own Bathroom Can Make You Rich

August 4, 2008 by admin · 1 Comment
Filed under: Thoughts & Ideas 

We live in the world of (supposedly) having no free time, rushing around all the time trying to meet deadlines and catch up on work, and not really putting the most important things first.

Because of this, reading and getting motivated is often neglected as something we should only do “if we get some free time”.

But think about this…when do you usually get the most done?

When do you go on working streaks where you accomplish more in a few hours than you usually do in a few days?

It’s those times when you’re ultra-motivated to take action and get things done.

But without reading, that’s very hard to do. I know that’s the case for me. A good motivational book will indirectly do more for your business than almost anything I can think of - because it gets you to take action!

A Simple Trick To Get Motivated Everyday

There’s one thing I’ve been doing for awhile that has kept me motivated pretty much everyday to get work done.

And that is…

Keeping a motivational book right next to my toilet!

That may sound a bit gross, but it’s the truth. If you don’t have much time to read throughout the day to keep yourself motivated, simply keep a motivational book right next to your toilet.

And when you gotta go, you gotta read. I usually try to read 5 pages or so.

Just think about it. 5 pages per day and we’ll see 300 days per year, since there are days when you wouldn’t go at your house.

That’s 1,500 pages per year!

That means you could read about 5 books, just by doing this simple little thing.

So What’s Motivational To You?

Just because I say “motivational” doesn’t mean it necessarily needs to be a motivational book. That word can mean whatever makes you work.

For me personally, a motivational book is reading about other people and how they overcame obstacles to create success for themselves or reading how I can better myself.

For you, it might simply be studying up on copywriting, marketing, advertising, direct response, etc.

So that’s your homework assignment for today. Grab a book that you think would inspire you to get motivated and do work.

Then simply put it next to your toilet and whenever you gotta go, take an extra minute or 2 to read up to 5 pages.

You’ll be amazed at how much extra work you accomplish that day because of your extra motivation!

Try this very strange technique out and leave a comment letting me know how it works for you.

To the life you’ve always dreamed,

Jeremy

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Why T-Rex Was A Great Marketer…

July 31, 2008 by admin · Leave a Comment
Filed under: Random Marketing Lessons 

t-rex

T-Rex… the big, bad “king” of the dinosaurs that eats anything and everything.

When people talk about dinosaurs, the T-Rex is by far the most famous.

It’s talked about the most, has movies made about it, and, lets face it…is simply an awesome dinosaur.

But…was the T-Rex really the big, bad dinosaur that everyone thinks?

No, it wasn’t!

The Bigger, Badder Dinosaur

If you’ve ever watched Jurassic Park 3, you know the dinosaur I’m talking about. It’s the “monster” predator that keeps popping up every once in awhile and actually kills the T-Rex.

It’s called a Spinosaur.

The spinosaur rules the T-Rex!

The spinosaur was faster, stronger and more agile than the T-Rex. And, including it’s tail and height…it was actually bigger!
Oh, and one more thing before we get onto the marketing lesson…

*Warning* This next sentence may ruin your image of the T-Rex.

The T-Rex may very well have just been some giant over-sized wuss. Their are many experts that believe it was nothing more than a scavenger!

What Does This Having To Do With Marketing?

There is a certain image that your clients or customers have of you. The great thing is - you have the ability to GIVE them that image with a great USP (Unique Selling Proposition).

A unique selling proposition is simply what you do that’s different from your competitors.

In the case of these dinosaurs, they don’t exactly have a USP per se (after all - they aren’t selling anything!), but somewhere along the lines the T-Rex got labeled as a ferocious man eater.

He got all the fame and fortune while the bigger and badder spinosaur got nothing.

Is this happening to your business?

Take a look at how you’re marketing yourself…

  • Are you doing something different than your competitors?
  • Is there a reason your prospects should go to you instead of some other guy?
  • Are you a victim of the “me-too” syndrome?

Chances are, you probably aren’t the best at whatever you’re doing. There’s almost always somebody who can do the job better.

But the person who does the best job at displaying the image of being the best (even if they aren’t, like the T-Rex) is going to get the gold.

Take 30 minutes or an hour at the end of today and figure out how you can make yourself stand out as being the best in your field. If not the best, think of the best offer you can give your clients.

And then start marketing that offer to your clients and prospects immediately.

To the life you’ve always dreamed,

Jeremy

P.S. Did you take a look at my video yet showing how to get hundreds of direct marketing leads (copywriting leads) in under 20 minutes? If not, head over to http://www.GetClientsIn20.com

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