Comments on: Mindset Training For The Successful Copywriter – Part 2 http://controlbeatingcopy.com/mindset-training-copywriter-part-2/ Copywriting, Marketing, And Direct Response Tips And Tricks To Make You More Money FAST Thu, 26 Aug 2010 09:43:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jeremy Reeves http://controlbeatingcopy.com/mindset-training-copywriter-part-2/comment-page-1/#comment-214 Jeremy Reeves Wed, 06 May 2009 18:13:46 +0000 http://controlbeatingcopy.com/?p=136#comment-214 That's absolutely 100% true Sean. Research definitely is the "magic elixir of copywriting"! You're right about making sure the client knows that as well. Thanks! Jeremy That’s absolutely 100% true Sean. Research definitely is the “magic elixir of copywriting”!

You’re right about making sure the client knows that as well. Thanks!

Jeremy

]]> By: Sean http://controlbeatingcopy.com/mindset-training-copywriter-part-2/comment-page-1/#comment-212 Sean Wed, 06 May 2009 15:13:01 +0000 http://controlbeatingcopy.com/?p=136#comment-212 Jeremy,Research is the magic elixir of copywriting...in fact it should be called copy research. If you don't spend at least 3x as much time researching for your letter as you do writing it, you probably won't write as good of a letter as you should have. If your clients won't pay you for that time, you have the wrong client... move on. In the end your copy will be weak and your client won't be satisfied anyway - you could even get a bad name in the industry. It's just not worth the low pay they are probably offering anyway. Jeremy,Research is the magic elixir of copywriting…in fact it should be called copy research. If you don’t spend at least 3x as much time researching for your letter as you do writing it, you probably won’t write as good of a letter as you should have. If your clients won’t pay you for that time, you have the wrong client… move on. In the end your copy will be weak and your client won’t be satisfied anyway – you could even get a bad name in the industry. It’s just not worth the low pay they are probably offering anyway.

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