Comments on: INFLUENCE: The Psychology Of Persuasion Book Review http://controlbeatingcopy.com/influence-the-psychology-of-persuasion-book-review/ Copywriting, Marketing, And Direct Response Tips And Tricks To Make You More Money FAST Sat, 23 Jan 2010 02:53:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Courtney James http://controlbeatingcopy.com/influence-the-psychology-of-persuasion-book-review/comment-page-1/#comment-435 Courtney James Sat, 25 Jul 2009 18:12:24 +0000 http://controlbeatingcopy.com/?p=7#comment-435 Hey Jeremy, I agree: "The book is over 300 pages long, but it can literally be summed up in about 20 pages. To me, that’s just overkill." This is one of the first books on persuasion I read and although the discoveries are priceless and worth memorization the book itself leaves much to be desired. I thank Cialdini for his research but your post sums it up nicely. I like to simplify things even further: CLARCCSS Contrast, Liking, Authority, Reciprocity, Commitment, Consistency, Scarcity, and Social Proof. One word I hope I never forget. Awesome stuff. Courtney James A.K.A. ObviousWriter on Twitter Hey Jeremy, I agree: “The book is over 300 pages long, but it can literally be summed up in about 20 pages. To me, that’s just overkill.”

This is one of the first books on persuasion I read and although the discoveries are priceless and worth memorization the book itself leaves much to be desired.

I thank Cialdini for his research but your post sums it up nicely.

I like to simplify things even further: CLARCCSS Contrast, Liking, Authority, Reciprocity, Commitment, Consistency, Scarcity, and Social Proof. One word I hope I never forget. Awesome stuff.

Courtney James A.K.A. ObviousWriter on Twitter

]]> By: Jeremy Reeves http://controlbeatingcopy.com/influence-the-psychology-of-persuasion-book-review/comment-page-1/#comment-344 Jeremy Reeves Mon, 29 Jun 2009 18:36:43 +0000 http://controlbeatingcopy.com/?p=7#comment-344 Scott, Ooh ok I get what you mean now and yes I think you're absolutely right. And that's a great idea about reading the book like that. I think comprehension would be much better too if people did it like that. I'll have to try it during my next read-through of the book. Jeremy Scott,

Ooh ok I get what you mean now and yes I think you’re absolutely right.

And that’s a great idea about reading the book like that. I think comprehension would be much better too if people did it like that. I’ll have to try it during my next read-through of the book.

Jeremy

]]> By: Scott Lovingood http://controlbeatingcopy.com/influence-the-psychology-of-persuasion-book-review/comment-page-1/#comment-343 Scott Lovingood Mon, 29 Jun 2009 18:10:12 +0000 http://controlbeatingcopy.com/?p=7#comment-343 Actually I meant that people who aren't in the business of influencing others may need more social proof. People who are in the that busienss (ie copywriters, salesmens, direct marketers, etc) may be bored by the proof since they have seen it in action. Sorry for the confusion on that. One way that may make it helpful to read the book in chapters. Read one chapter, set the book down, go apply it or see where you can apply it in your work or where it has been used by others. Then go back about a week later and read the next chapter. I think that would be a better method than trying to read it through in one sitting. Actually I meant that people who aren’t in the business of influencing others may need more social proof. People who are in the that busienss (ie copywriters, salesmens, direct marketers, etc) may be bored by the proof since they have seen it in action.

Sorry for the confusion on that.

One way that may make it helpful to read the book in chapters. Read one chapter, set the book down, go apply it or see where you can apply it in your work or where it has been used by others. Then go back about a week later and read the next chapter. I think that would be a better method than trying to read it through in one sitting.

]]> By: Jeremy Reeves http://controlbeatingcopy.com/influence-the-psychology-of-persuasion-book-review/comment-page-1/#comment-342 Jeremy Reeves Mon, 29 Jun 2009 15:00:41 +0000 http://controlbeatingcopy.com/?p=7#comment-342 I'm not sure - I just couldn't get into it. His concepts are AMAZING...I just couldn't stay focused. I'm gonna try to re-read it shortly though since I know how powerful the concepts are. By the way I think you meant to say "for many people who ARE in the business of influencing others"... :) Anybody else feel the same about these books? Jeremy I’m not sure – I just couldn’t get into it. His concepts are AMAZING…I just couldn’t stay focused. I’m gonna try to re-read it shortly though since I know how powerful the concepts are.

By the way I think you meant to say “for many people who ARE in the business of influencing others”… :)

Anybody else feel the same about these books?

Jeremy

]]> By: Scott Lovingood http://controlbeatingcopy.com/influence-the-psychology-of-persuasion-book-review/comment-page-1/#comment-336 Scott Lovingood Sun, 28 Jun 2009 17:57:05 +0000 http://controlbeatingcopy.com/?p=7#comment-336 Was it too long or did he not provide the right story to get you involved?  I found both of his books to be similar.  Great concepts but the story left something to be desired.  Dan Ariely with Predictably Irrational covers a similar subject of psychology in a very similar way.  I think both of them could be shorter but for many people who aren't in the business of influencing others (copywriters, marketers, etc) then the social proof provided by the examples may be needed to convince them. Keep up the good writing.  Was it too long or did he not provide the right story to get you involved?  I found both of his books to be similar.  Great concepts but the story left something to be desired.  Dan Ariely with Predictably Irrational covers a similar subject of psychology in a very similar way.  I think both of them could be shorter but for many people who aren’t in the business of influencing others (copywriters, marketers, etc) then the social proof provided by the examples may be needed to convince them. Keep up the good writing. 

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