I gotta say…sometimes I wish I were a girl. Is it just me, or are women amazing natural persuasion experts? For some reason it just comes naturally to them and sometimes they’re better persuaders than people who actually study it! Example: My fiancee just had her bridal shower a few days ago. There was this [...]

If you could ask me just 1 single question that would help explode your copywriting career…what would it be? I know as a beginning copywriter I used to have tons and tons and tons of questions, but there were always a few that I REALLY wanted to find out that nobody seemed to be talking [...]

Well I hope you had an absolutely fabulous Memorial Day today and the entire weekend. I know I did. First I want to apologize for writing this so late. I slept in a bit today, watched “Yes Man” then tilled my mom’s garden for her so she can start planting her vegetables, then got sunburned [...]