Would You Rather Company A…Or Company B?

If you had your choice…which would you rather? A) A company grossing $500,000,000 per year (500 million) B) A company grossing $1,000,000 per year (1 million) Think about that for a second. Have your answer yet? Ok good…now let me tell you MY answer. Personally…I can’t choose either of those based on that information. I [...]

 

How To Enhance The Client/Copywriter Relationship

The battle between copywriter and client is one that all of us have faced at one point or another. The client wants to pay as little as possible, and the copywriter wants to work as little as possible. And in the next few minutes I’m going to explain why BOTH of these sides of the [...]

 

Why You Should Make It A PRIVILEDGE For Customers And Prospects To Consume Your Stuff

You know, a lot of people in business get scared when trying to tell other people do things. For example, they’ll purposely NOT put a sign up form on their website or tell people about products they have in fear of the people who think it’s “outrageous” for you to actually ask for a name [...]

 

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