Undercharging is something I see A LOT of copywriters doing… and they absolutely shouldn’t. Here’s why. My wife and I have been going to the doctors constantly the past few months trying to figure out what’s causing the pain she’s getting in her stomach. (Don’t worry, I won’t get into details) They recommended a very [...]
I’m looking at some stats right now for a client I’m working with… and I came to realizing something. Most copywriters are morons. Before I get into what my stats are…let me ask you something. Are you giving your clients AT LEAST 3 different headlines to test when you hand a salesletter in? If not, [...]
Whatever the reason, selling your services for the majority of people is one of the most difficult things you’ll ever do.
So how do you get over it and just do it?
