The other day I was reading a promotion from the legendary Jay Abraham. I had absolutely no interest in the product considering it was an advertisement selling a seminar that happened 2 years ago, but I figured I would read it anyway to see if I could pick up any little tips or even get [...]
And if you’re not exactly sure what sales resistance is, have you ever walked onto a car lot and had a car salesman walk up to you, trying to figure out what you want to buy? That feeling you get, you know, the feeling of wanting to punch them in the face and do your own thing…
In fact, I’d estimate that easily 80% of copywriters out there don’t spend enough time doing copywriting research on a project before they start writing the actual copy.
And that’s why most copywriters can’t write successful ads!
