How to “dig a little deeper” into the psyche of your prospect to figure out what they’re REALLY thinking.

Let’s think in along these lines and consider the fact that producing control smashing copy means 90% research and 10% creativity.

I think the lesson in this is critical, the “focus group” method to isolating objections early in the copy means we need to gather up some ideas by asking questions to individuals around us.

The more individuals we ask, the more ideas about “what can possibly make this deal kick” rises up to the surface.

When a deal kicks that means in salesman’s terms that the potential buyer backed out at the end and didn’t buy.

You can have strong copy all day long but if you don’t counter the objections then one is almost always guaranteed to creep up and cause you the sale at the end.

Focus groups are the remedy to this madness.

Ask questions to family, friends, co-workers, people on the forum, anybody basically thats willing to talk about weather or not they would buy the particular supplement, diet, or what ever.

Then all we have to do is shut up and take notes.

I hope this is helpful.

For Families and Kids In Crisis,

-Marcelino Latorre

When I wrote about asking “why, why, why,etc.” I didn’t mean LITERALLY asking the actual word why.

I really meant just to keep asking question, keep prodding, and keep getting just a little bit deeper into their minds – like a chisel slowly working away at a stone.

Sorry I wasn’t clear on that!

Jeremy
http://www.controlbeatingcopy.com