I’m not really sure where that headline came from, but I like it. I must be in a bit of a “spunky” mood this morning (I just woke up about …12 minutes ago). Anyway, regardless of the headline – this message is EXTREMELY important for any of you guys n girls who run your own [...]
I’m looking at some stats right now for a client I’m working with… and I came to realizing something. Most copywriters are morons. Before I get into what my stats are…let me ask you something. Are you giving your clients AT LEAST 3 different headlines to test when you hand a salesletter in? If not, [...]
Ahh…the brick wall…gotta love it. You’re working on a project… burying your nose into mounds of research, studies, statistics and facts…writing out dozens of headlines to choose the best…brainstorming the best lead… …eventually, you even begin writing the letter. You start writing and maybe 1-3 days later (if a rough draft takes you any longer [...]
