Why T-Rex Was A Great Marketer…
T-Rex… the big, bad “king” of the dinosaurs that eats anything and everything.
When people talk about dinosaurs, the T-Rex is by far the most famous.
It’s talked about the most, has movies made about it, and, lets face it…is simply an awesome dinosaur.
But…was the T-Rex really the big, bad dinosaur that everyone thinks?
No, it wasn’t!
The Bigger, Badder Dinosaur
If you’ve ever watched Jurassic Park 3, you know the dinosaur I’m talking about. It’s the “monster” predator that keeps popping up every once in awhile and actually kills the T-Rex.
It’s called a Spinosaur.
The spinosaur was faster, stronger and more agile than the T-Rex. And, including it’s tail and height…it was actually bigger!
Oh, and one more thing before we get onto the marketing lesson…
*Warning* This next sentence may ruin your image of the T-Rex.
The T-Rex may very well have just been some giant over-sized wuss. Their are many experts that believe it was nothing more than a scavenger!
What Does This Having To Do With Marketing?
There is a certain image that your clients or customers have of you. The great thing is - you have the ability to GIVE them that image with a great USP (Unique Selling Proposition).
A unique selling proposition is simply what you do that’s different from your competitors.
In the case of these dinosaurs, they don’t exactly have a USP per se (after all - they aren’t selling anything!), but somewhere along the lines the T-Rex got labeled as a ferocious man eater.
He got all the fame and fortune while the bigger and badder spinosaur got nothing.
Is this happening to your business?
Take a look at how you’re marketing yourself…
- Are you doing something different than your competitors?
- Is there a reason your prospects should go to you instead of some other guy?
- Are you a victim of the “me-too” syndrome?
Chances are, you probably aren’t the best at whatever you’re doing. There’s almost always somebody who can do the job better.
But the person who does the best job at displaying the image of being the best (even if they aren’t, like the T-Rex) is going to get the gold.
Take 30 minutes or an hour at the end of today and figure out how you can make yourself stand out as being the best in your field. If not the best, think of the best offer you can give your clients.
And then start marketing that offer to your clients and prospects immediately.
To the life you’ve always dreamed,
Jeremy
P.S. Did you take a look at my video yet showing how to get hundreds of direct marketing leads (copywriting leads) in under 20 minutes? If not, head over to http://www.GetClientsIn20.com
How To Get Hundreds Of Direct Marketing Leads In Under 20 Minutes
Great news!
I’ve just finished a very powerful video for any not only copywriters looking for more clients, but freelance copywriters looking for better clients.
In this video you’ll learn exactly how easy and fast it can be to find incredible direct marketing leads.These are companies that use direct marketing as a form of marketing and therefore are currently looking for copywriters to hire.
What does that mean to you?
It means that you’ll now have your own list of businesses you can get in touch with and create more jobs than you can handle.
It means your income is going to soar once you start contacting these companies.
It means you’ll finally be able to turn freelance copywriting into a more steady, maybe even full-time venture.
As far as I know - no other copywriter has ever shown this information…so you are the first to get it.
In fact, it’s so poweful I almost didn’t make the video, but in the end I simply couldn’t resist.
Believe me, this is a HUGE opportunity to increase your freelance copywriting career.
And the best part is…it’s only 6 1/2 minutes long - and completely free!
Go to www.GetClientsIn20.com and grab your free video - NOW.
To the live you’ve always dreamed,
Jeremy
P.S. Make sure you comment on the video - I want your opinion!
P.P.S. Here’s the link again… www.GetClientsIn20.com
A Copywriting Tip That, If Not Addressed, Is Making Your Copywriting Go Down The Tubes
If you want to write copywriting that sells, there are many secrets out there that will improve your writing.
Although most of them only slightly increase the response, when you add them up it creates a synergistic effect - leaving you with a great piece of copy.
The copywriting tip I’m going to talk about today is one I found out from Joe Vitale - which you can find at www.mrfire.com
Here is one of his great secrets to writing copy that sells…
Writing To Your 3 Types of Readers
When you write a piece of copy, there are actually 3 ways people are going to read it.
They are…
- The “Read Word For Worders”
- The Skimmers
- The Jumpers
If you write for only 1 of them - you’re leaving a lot of sales on the table. You see, since people read in a certain way - if your sales letter is set up in something different than what they like…they won’t read it.
So let’s go through each one and I’ll explain how to write to each type of reader. And by the way, this applies to both direct marketing copywriting as well as web site copywriting.
The Word For Worders
These are your prospects who will literally take 5-20 minutes to read through every single word on your page. They want to know every single detail about the product, what it offers, how to use it, what the price and guarantee is, and so on and so forth.
If you don’t explain every single piece of your copy, every detail of every story, and answer their objections that they’ll have - you’re going to lose them. They want to be absolutely certain that they’re making the right decision, so you need to make that decision for them by answering every single thing you possibly can.
The Skimmers
Skimmers are the people who will look at the headline, hardly look at any of the text after it, then keep on truckin’ down the page.
The only time they stop to look is when you have attention grabbers such as subheadlines, bulleted lists, bolded words or phrases, italics, underlining, different colored fonts, etc.
They’re also often impulse buyers. They may simply look at the page to get a feel for the product and if it seems like a good thing - they’ll buy on a whim and just return it if it’s not exactly what they thought.
Therefore, you need to make sure you give them enough information to be able to skim down the page in a matter of about 30 seconds and know exactly what the benefits are and what the price is.
The Jumpers
The jumpers are kind of a hybrid between word for worders and skimmers. They’ll skim the page until something grabs their attention. Then, they’ll dive into the copy until they’re bored and do the same process over and over again.
I’m personally a jumper. I will look at a headline and start reading the opening paragraph. If I have even the slightest interest in the product - I’ll skim down until something catches my eye.
If nothing does - good riddance!
Writing to these people requires a lot of interaction with the reader.
Maybe a small quiz on the site which gives you results, maybe asking them some questions, etc.
The key is that you need there to be a lot of attention-grabbers that will reel them in and hopefully land you a catch…
No matter how you write like now, on your next assignment try and write for all 3 people. At the very least, it will get you thinking creatively which may lead to some huge breakthroughs in your copy.
Just this one copywriting tip alone should increase your conversions and make you more money.
To the life you’ve always dreamed,
Jeremy