INFLUENCE: The Psychology Of Persuasion Book Review

When I read the top 10 lists of books that copywriters suggest reading to get started…the book INFLUENCE, The Psychology of Persuasion always seems to be at the top of that list. With me, I was kind of iffy about that. I have to admit, overall the book was amazing. However, I often felt like [...]

5 Traits That Will Make You An A-List Copywriter

Lately I’ve been studying what makes a copywriter great. A lot of times it simply comes down to putting more time into a package, but I’ve also noticed 5 key traits that professional “A-list” copywriters have that most beginners aren’t willing to do. Instead of rambling on like a 4 year old…let’s get right to [...]

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