Undercharging is something I see A LOT of copywriters doing… and they absolutely shouldn’t. Here’s why. My wife and I have been going to the doctors constantly the past few months trying to figure out what’s causing the pain she’s getting in her stomach. (Don’t worry, I won’t get into details) They recommended a very [...]
Setting goals for your business is one thing I think many people have a hard time doing. Maybe because they can’t visualize something not true yet, maybe because it’s extra work, or maybe because it’s “weird”. Whatever… the reasoning doesn’t matter. The point is – if you’re not setting goals for yourself… you’d better start [...]
“OMG – salesletters are dead. Video salesletters are taking over the world and us freelancers are never going to get another job again…EVER!!!!!!!” Relax Just because people are in a tizzy over video salesletters being dead , and a “certain someone” came out with a report saying that longform salesletters are dead – doesn’t mean [...]
